We plan, create, and run social media campaigns for Singapore SMEs and brands. Across Facebook, Instagram, TikTok, and LinkedIn, we turn followers into customers and content into measurable growth.
average ROAS across all managed accounts
social platforms used per month by Singaporeans
off for PSG-eligible Singapore SMEs
PaperCutCollective is a PSG-approved digital marketing vendor. Eligible Singapore SMEs can claim up to 50% off our social media packages through Enterprise Singapore’s Productivity Solutions Grant. We file the application, you save the money.
Verified by Meta for sustained ad performance and platform expertise. A Meta Business Partner gives you beta access to features, dedicated Meta support, and paid ad expertise most Singapore agencies don’t have.
Social media marketing is everything that gets your brand seen, trusted, and chosen on Facebook, Instagram, TikTok, and LinkedIn. That includes content strategy, post creation, paid ads, community management, influencer partnerships, and the unglamorous work of measuring what is actually driving leads versus what is just hitting like buttons.
Singapore is one of the most social-media-saturated markets in the world. The average Singaporean uses 8.4 social platforms per month and spends over 2 hours a day on them. Standing out means knowing which platform your audience actually buys on, what tone reads as local versus tone-deaf, and how to navigate Singapore-specific compliance.
A free consultation could save you thousands on social media management.
No vague “ongoing optimisation,” no padded reports, no guessing where your budget went. You know exactly what is being created, published, tested, and refined each month.
We audit your current social presence, your top 3 competitors, and your audience data. You get a written report covering platform mix, content gaps, posting cadence, and paid ad performance. From that we build a 6-month social roadmap with content pillars, platform priorities, and a paid spend recommendation.
Profile optimisation across all platforms, content templates and brand asset library, audience research and lookalike setup, Meta Pixel and Conversions API installation, and the first batch of ‘always-on’ content scheduled. By end of Month 2 your social foundation is ready to scale.
Full content calendar in production: static posts, carousels, short-form video, reels, platform-specific content — planned, created, scheduled, and published. Paid ads launch alongside organic content to amplify what is working. Most clients see meaningful follower and engagement growth from this point.
By month five your content engine is humming. We shift focus to influencer and creator partnerships, user-generated content campaigns, and platform-specific paid scaling (e.g. Meta Advantage+ Shopping, TikTok Spark Ads). Reports get sharper because we now have month-on-month data to double down on.
After six months, most clients see meaningful brand awareness lift and a steady stream of social-driven leads or sales. From here we shift into compound mode — doubling down on what works, retiring what doesn’t, and treating social as a long-term brand asset, not a campaign-by-campaign expense.
We do not charge separately for content, ads, or reporting. Every monthly retainer includes the full social toolkit — here is what you get every month.
Quarterly content strategy, monthly campaign briefs, hook and angle testing, platform-specific content planning, and a published calendar shared in advance so you always know what is going out and when. We plan at the campaign level, not just the post level — so every piece of content has a clear role in the overall funnel.
Static post design, carousels, short-form video editing, reel and TikTok scripts, copywriting, and native captions. Production ranges from in-house design to full creator-led shoots depending on the package. We match the production level to the platform — what works on LinkedIn is different from what wins on TikTok.
Full Meta Ads management (Facebook and Instagram), TikTok Ads, and LinkedIn Ads where relevant. Audience setup, creative testing, conversion tracking via Pixel and Conversions API, and ongoing optimisation against your KPI. As a Meta Business Partner we have beta access to features most agencies don’t — and we use them.
Daily posting across the platforms in scope, community management and DM responses within agreed SLAs, hashtag and trend research, and platform-specific best practices applied — Reels for Instagram, Spark Ads for TikTok, native carousels for LinkedIn. We manage your brand voice consistently across every platform.
Singapore creator and micro-influencer outreach, brief writing, contract management, UGC sourcing campaigns, and tracking the actual performance of creator content alongside your paid and organic numbers. Creator content consistently outperforms brand content in cost-per-result — we build systematic programmes, not one-off collaborations.
A monthly report a non-marketer can read. Reach, engagement, follower growth, conversion data, top-performing content, what we did this month, what we are doing next month, and one clear summary line: are we on track or not. No padded reports, no vague metrics, no guessing where your budget went.
Prices below are before the grant. With PSG approval, eligible Singapore SMEs pay up to 50% less. We handle the application paperwork end-to-end.
For brands focused on a single platform with a clear audience. Best for service-based SMEs starting their social presence.
For brands running across two or three platforms with a content engine in motion.
For brands running multi-platform launches, e-commerce sales seasons, or always-on creator programmes. Custom-scoped after audit.
All tiers PSG-eligible. 3-month minimum, then month-to-month. If we are not delivering, you should not be paying.
Some client names have been changed for confidentiality, but every result shown below comes from a real PaperCutCollective engagement.
TikTok followers (from 0)
Instagram engagement
Started with stale Instagram and zero TikTok presence. We rebuilt their content strategy around outlet-specific reels and dish-of-the-day shorts. In-store traffic from social up roughly 4X per their POS survey.
ROAS (from 1.8)
Micro-influencers activated
Highly competitive niche, paid Meta CPMs climbing. We rolled out a creator-led UGC programme with 14 micro-influencers and rebuilt Meta ads around UGC creative. ROAS lifted from 1.8 to 4.2 while monthly content costs went down.
LinkedIn (from 480)
Demo requests/mo (from 0)
Brand-new on LinkedIn. We built a thought-leadership content engine for the founder plus a separate brand page strategy. Founder grew from 480 to 12,400 LinkedIn followers, and inbound demo requests from social went from zero to 7 to 12 per month.
Every report lists every post shipped, every ad run, every creator briefed
Vague “ongoing optimisation”
You know exactly what was shipped
Beta access, dedicated Meta support, verified expertise
Not certified
Verified badge + beta access
3-month minimum, then month-to-month
12-month contracts
Month-to-month after 3 months
Pre-approved, paperwork handled end-to-end
Not eligible
Up to 50% off, we handle paperwork
Will tell you if a platform isn’t right for your brand
Sell posts on every platform
We’ll tell you honestly
Agency retainers in Singapore typically range from SGD 1,500 to SGD 20,000 per month depending on services and scale. Eligible Singapore SMEs can claim up to 50% off through the PSG Grant. Our packages start at SGD 1,500 per month for a single-platform starter. We give you a clear quote on your free strategy call, no hidden fees.
Most Singapore SMEs qualify. You need to be registered in Singapore, have at least 30% local shareholding, and have group annual sales under SGD 100M or fewer than 200 employees. PaperCutCollective is a PSG-approved digital marketing vendor. After we file the application and receive approval, Enterprise Singapore reimburses up to 50% directly to you. We handle the paperwork end-to-end.
Different channels move at different speeds. Paid social (Meta Ads, TikTok Ads) can drive leads from week 2 if set up correctly. Organic growth — follower count, engagement, brand awareness — typically shows meaningful movement from month 3 onward. Most clients see clear month-on-month improvements from month 3 to 4. We share a clear month-by-month forecast on your strategy call so there are no surprises.
We have worked with clinics, F&B, e-commerce, B2B services, professional services, fitness, beauty, and SaaS in Singapore. If your business sells something people search for on Google or scroll past on social media, we can help. We will tell you on the strategy call if your niche is not the right fit — and we will suggest what would work better instead.
