We plan, create, and run social media campaigns for Singapore SMEs and brands. Across Facebook, Instagram, TikTok, and LinkedIn, we turn followers into customers and content into measurable growth.
businesses worked with
Business Partner
off with the EDGE Grant
PaperCutCollective is an EDGE Grant pre-approved digital marketing agency in Singapore. Eligible Singapore SMEs can claim up to 50% off our social media packages through Enterprise Singapore’s EDGE Grant. We file the application, you save the money.
Verified by Meta for sustained ad performance and platform expertise. A Meta Business Partner gives you beta access to features, dedicated Meta support, and paid ad expertise most Singapore agencies don’t have.
Every result below is from a live PaperCutCollective engagement, with the client’s permission.
Started with stale Instagram and zero TikTok presence. We rebuilt their content strategy around outlet-specific reels and dish-of-the-day shorts. In-store traffic from social up roughly 4X per their POS survey.
Highly competitive niche, paid Meta CPMs climbing. We rolled out a creator-led UGC programme with 14 micro-influencers and rebuilt Meta ads around UGC creative. ROAS lifted from 1.8 to 4.2 while monthly content costs went down.
Social media marketing is everything that gets your brand seen, trusted, and chosen on Facebook, Instagram, TikTok, and LinkedIn. That includes content strategy, post creation, paid ads, community management, influencer partnerships, and the unglamorous work of measuring what is actually driving leads versus what is just hitting like buttons.
Singapore is one of the most social-media-saturated markets in the world. Standing out means knowing which platform your audience actually uses and what format wins there — then showing up consistently with content worth stopping for.
A free consultation could save you thousands on social media management.
No vague “ongoing optimisation,” no padded reports, no guessing where your budget went. You know exactly what is being created, published, tested, and refined each month.
We audit your current social presence, your top 3 competitors, and your audience data. You get a written report covering platform mix, content gaps, posting cadence, and paid ad performance. From that we build a 6-month social roadmap with content pillars, platform priorities, and a paid spend recommendation.
Profile optimisation across all platforms, content templates and brand asset library, audience research and lookalike setup, Meta Pixel and Conversions API installation, and the first batch of ‘always-on’ content scheduled. By end of Month 2 your social foundation is ready to scale.
Full content calendar in production: static posts, carousels, short-form video, reels, platform-specific content — planned, created, scheduled, and published. Paid ads launch alongside organic content to amplify what is working. Most clients see meaningful follower and engagement growth from this point.
By month five your content engine is humming. We shift focus to influencer and creator partnerships, user-generated content campaigns, and platform-specific paid scaling (e.g. Meta Advantage+ Shopping, TikTok Spark Ads). Reports get sharper because we now have month-on-month data to double down on.
After six months, most clients see meaningful brand awareness lift and a steady stream of social-driven leads or sales. From here we shift into compound mode — doubling down on what works, retiring what doesn’t, and treating social as a long-term brand asset, not a campaign-by-campaign expense.
We do not charge separately for content, ads, or reporting. Every monthly retainer includes the full social toolkit — here is what you get every month. The toolkit spans paid Meta Ads, Instagram marketing, TikTok marketing, ongoing analytics and reporting, and social media video content.
Quarterly content strategy, monthly campaign briefs, hook and angle testing, platform-specific content planning, and a published calendar shared in advance so you always know what is going out and when. We plan at the campaign level, not just the post level — so every piece of content has a clear role in the overall funnel.
Static post design, carousels, short-form video editing, reel and TikTok scripts, copywriting, and native captions. Production ranges from in-house design to full creator-led shoots depending on the package. We match the production level to the platform — what works on LinkedIn is different from what wins on TikTok.
Full Meta Ads management (Facebook and Instagram), TikTok Ads, and LinkedIn Ads where relevant. Audience setup, creative testing, conversion tracking via Pixel and Conversions API, and ongoing optimisation against your KPI. As a Meta Business Partner we have beta access to features most agencies don’t — and we use them.
Daily posting across the platforms in scope, community management and DM responses within agreed SLAs, hashtag and trend research, and platform-specific best practices applied — Reels for Instagram, Spark Ads for TikTok, native carousels for LinkedIn. We manage your brand voice consistently across every platform.
Singapore creator and micro-influencer outreach, brief writing, contract management, UGC sourcing campaigns, and tracking the actual performance of creator content alongside your paid and organic numbers. Creator content consistently outperforms brand content in cost-per-result — we build systematic programmes, not one-off collaborations.
A monthly report a non-marketer can read. Reach, engagement, follower growth, conversion data, top-performing content, what we did this month, what we are doing next month, and one clear summary line: are we on track or not. No padded reports, no vague metrics, no guessing where your budget went.
Every tier is EDGE Grant-eligible for Singapore SMEs — we scope the right one after a free audit and handle the grant paperwork.
For brands focused on a single platform with a clear audience. Best for service-based SMEs starting their social presence.
For brands running across two or three platforms with a content engine in motion.
For brands running multi-platform launches, e-commerce sales seasons, or always-on creator programmes. Custom-scoped after audit.
All tiers EDGE Grant-eligible. 3-month minimum, then month-to-month. If we are not delivering, you should not be paying.
The default for Singapore lifestyle, F&B, beauty and retail brands reaching consumers. Reels drive the most new reach, carousels work for education and saves, and Stories keep you present day to day. It suits brands with something visual to show and a steady content rhythm. See Instagram marketing.
Where younger Singapore audiences discover brands and trends start. Native, fast-cut short video and sound-led, trend-aware content win here — polished corporate ads usually fall flat. It is strong for F&B, retail, beauty and anything you can demonstrate, and it rewards posting consistently over chasing one viral hit. See TikTok marketing.
Still the backbone for paid reach and retargeting across Singapore, and strong with 30-plus audiences, community groups, Marketplace and events. Organic reach is limited now, so treat Facebook mainly as the paid engine behind your content and the place to re-engage people who already know you. See Meta Ads.
The platform for B2B and professional services in Singapore. Founder-led thought leadership plus a consistent company page builds trust with decision-makers, partners and hiring audiences over time. It is a slow-compounding channel rather than a quick win, so it works best when you can commit to a steady publishing cadence.
Every report lists every post shipped, every ad run, every creator briefed
Vague “ongoing optimisation”
You know exactly what was shipped
Beta access, dedicated Meta support, verified expertise
Not certified
Verified badge + beta access
3-month minimum, then month-to-month
12-month contracts
Month-to-month after 3 months
Pre-approved, paperwork handled end-to-end
Not eligible
Up to 50% off, we handle paperwork
Will tell you if a platform isn’t right for your brand
Sell posts on every platform
We’ll tell you honestly
Keep exploring
Social media management ties together every channel. Explore the full range of our digital marketing services →
they have done a great job managing our Google Ads campaigns. quick to make adjustments and keeps us in the loop on performance. The reports are easy to understand, and we've seen a steady increase in quality traffic.
We brought Papercut on to manage our Google Ads and have been happy with the results. Cost per lead dropped, and the leads are more relevant now. Communication has been clear and consistent throughout.
I recently worked with them to launch my online bis,pretty good from the very beginning. A special shoutout to account manager, Nigel. He was always on the ball. even though sometimes i keep changing my mind...made the entire process smooth and stress-free.
Been working with the team for a few months now and it's been a positive experience. They know their stuff when it comes to digital ads and are pretty quick to respond whenever we have questions or need changes. Happy with how things are going so far.
It depends on how many platforms you are active on, how much content and video we produce each month, and whether paid ads and creator campaigns are included. We scope the right plan after a free audit rather than quoting blind. Eligible Singapore SMEs can offset up to 50% through the EDGE Grant. Book a strategy call and we will give you a real figure for your situation.
Most Singapore SMEs qualify. You need to be registered in Singapore, have at least 30% local shareholding, and have fewer than 200 employees (within Enterprise Singapore's SME size criteria). PaperCutCollective is an EDGE Grant pre-approved digital marketing vendor. After we file the application and receive approval, Enterprise Singapore reimburses up to 50% directly to you. We handle the paperwork end-to-end.
Different channels move at different speeds. Paid social (Meta Ads, TikTok Ads) can drive leads from week 2 if set up correctly. Organic growth — follower count, engagement, brand awareness — typically shows meaningful movement from month 3 onward. Most clients see clear month-on-month improvements from month 3 to 4. We share a clear month-by-month forecast on your strategy call so there are no surprises.
We have worked with clinics, F&B, e-commerce, B2B services, professional services, fitness, beauty, and SaaS in Singapore. If your business sells something people search for on Google or scroll past on social media, we can help. We will tell you on the strategy call if your niche is not the right fit — and we will suggest what would work better instead.
Every month under one price you get content strategy and a full calendar, post and short-form video production, community management, paid social across the platforms that fit, influencer and creator work where it helps, and a plain-English report showing what we shipped and how it performed. You approve the calendar before anything goes live, and there are no separate charges for content, ads or reporting.
Most brands need both, but in different mixes. Paid social buys reach and leads quickly and is easy to measure, which suits launches, promotions and lead generation. Organic builds the brand, trust and an owned audience that keeps paying off, but it takes longer. We usually run paid to create momentum while organic compounds underneath it, then shift the balance as we learn what your audience responds to.
We create it. Our in-house team handles design and short-form video, and we bring in vetted creators for user-generated content where that fits the brand and platform. You stay in control: we plan the calendar, you approve it before anything is published, and we adjust based on what performs. If you have in-house assets or a founder who wants to be on camera, we fold that in.
Yes. We run influencer and creator campaigns end-to-end: finding and vetting the right Singapore micro- and mid-tier creators, briefing them, managing deliverables and usage rights, and turning the best creator content into paid ads. For one e-commerce client we activated 14 micro-influencers and lifted ROAS from 1.8 to 4.2. We scope creator work to your budget and goals.
It depends on who you sell to. Consumer brands in F&B, beauty and retail usually lead on Instagram and TikTok, with Facebook as the paid engine for reach and retargeting. B2B and professional services do better on LinkedIn. Most SMEs are better off doing two platforms well than five badly — we recommend the mix after the audit, based on where your audience actually is.
Up to 50% off via the EDGE Grant — limited slots this quarter
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