Pay-per-click advertising that pays for itself. We build and manage Google Ads and Performance Max campaigns for Singapore SMEs — turning ad spend into qualified leads, sales, and measurable ROI.
Experience hassle-free marketing with our all-in-one solutions. As a top digital marketing provider, we handle everything needed to put your business in front of your ideal customers — from captivating content creation to high-performing, data-driven ad campaigns. Sit back and watch your business attract more customers effortlessly.
SMEs are eligible for up to 50% Productivity Solutions Grant (PSG) support for (Google SEO | SEM | PPC | SMA | SMM | Content) Package 1, 2, 3, 4 & 5, a Pre-Approved Solution under the IMDA SMEs Go Digital programme. PSG support is capped at S$30,000 and works on a reimbursement basis — and you must apply and be approved before paying or signing, or the claim is rejected. We’re a PSG pre-approved vendor and guide you through the paperwork.
PSG · ADMIT ONE SME
Capped at S$30,000 · reimbursement basis
Most businesses don’t need a bigger budget — they need a smarter strategy. We optimise your funnel and targeting so every dollar works harder and brings in high-quality leads consistently.
Stop hoping for orders and start seeing them. We craft marketing campaigns that attract the right audience, convert them efficiently, and turn clicks into real revenue. Stop guessing all the time — it never works.
We create content that tells your story, showcases your expertise, and makes your business stand out. From social media posts to video campaigns, we help people recognise and trust your brand.
Pay-per-click (PPC) is a form of digital advertising where you only pay when someone actually clicks your ad — not when it’s shown. On Google, your ads enter a real-time auction every time someone searches a relevant term, and where you appear depends on your bid and your Quality Score (Google’s measure of how relevant and useful your ad and landing page are). Done well, that means you reach people at the exact moment they’re searching for what you offer, and you can measure the cost of every click, lead, and sale.
PPC’s biggest strength is speed and control: unlike SEO, which builds over months, a well-structured Google Ads campaign can generate qualified enquiries within days. The trade-off is that results stop when spend stops — which is why strategy, accurate conversion tracking, and continuous optimisation matter far more than simply “boosting” an ad.
Unlike traditional Google Ads campaigns, Performance Max gives you access to all of Google’s ad inventory in one campaign — powered by automation, real-time bidding, and dynamic asset combinations. It’s ideal for businesses looking to scale without managing multiple ad types manually.
But success doesn’t come from automation alone. To truly win with Performance Max, you need the right strategy, clean data, compelling creatives, and a team that knows how to interpret the results. That’s where PaperCut Collective comes in.
Tap into Google’s entire inventory — Search, Display, YouTube, Gmail, Maps, and Discover — from a single Performance Max setup. You’ll meet potential customers wherever they’re browsing, watching, or exploring.
Let Google’s machine-learning engine automatically adjust bids and shift budgets in real time. It homes in on the highest-value conversions without you having to tweak a thing.
Upload your headlines, images, and videos once, and Performance Max will mix, match, and surface the best-performing combinations. Continuous data-driven insights keep your ads fresh and effective.
At Papercut Collective, we go beyond one-size-fits-all campaigns. Unlike agencies that stick to a single ad type, we harness the full power of Performance Max — strategically combining multiple ad formats at no additional cost to boost reach, engagement, and conversions.
Every campaign starts with your business objective — leads, sales, traffic, or offline visits. We tailor every setting, audience signal, and asset group to maximise for that goal.
We develop high-converting headlines, descriptions, images, and videos that Google’s algorithm can mix and match dynamically. Our team ensures your creative assets are both performance-driven and on-brand.
Performance Max works best with strong first-party data. We build custom audience signals from past converters, website visitors, CRM data, and competitor insights — giving the algorithm the best possible starting point.
We ensure your conversion tracking is bulletproof — from web forms to purchases, phone calls, or lead submissions. With accurate data, we can train Google’s AI to find your most valuable customers.
Performance Max is not a “set-and-forget” solution. We constantly monitor performance across asset groups, refine targeting signals, and run creative tests to find what works best. The goal: more conversions at a lower cost per acquisition (CPA).
Text-based ads that appear at the top of Google search results when users search for targeted keywords. At Papercut Collective, we optimise your Search campaigns to ensure your brand shows up when it matters most.
Visually engaging banner ads that appear across the Google Display Network (GDN), including popular websites, YouTube, Gmail, and mobile apps. We craft compelling visuals and strategic placements to keep your brand top-of-mind throughout the customer journey.
Catalogue-style product ads that run across multiple Google channels — Search, Display, YouTube, Gmail, and Discover. A game-changer for e-commerce businesses, using machine learning to showcase your products to the right audience at the right time.
Engaging video ads that appear alongside YouTube videos or within YouTube search results. Video ads offer a powerful way to tell your brand story, showcase product demos, and connect with your audience through rich, visual content.
Google’s AI-powered campaign type that delivers ads across Search, Display, YouTube, Maps, and more in multiple formats — text, banners, and videos — designed to maximise your brand’s exposure and reach.
From the first strategy session to ongoing optimisation, our team runs the whole campaign — so you get a fully managed PPC programme without juggling five different specialists.
Performance Max is a perfect fit for businesses that want to simplify campaign management while reaching customers at scale. It works especially well for:
Showcase your full product catalogue across Search, Shopping, YouTube, and more, with the algorithm surfacing the right product to the right buyer.
Capture high-intent local demand across Search and Maps and turn it into calls, form fills, and visits.
Put your best headlines, images, and video to work across every Google channel from one campaign.
Use Google’s machine learning to explore new audiences and segments quickly and cost-effectively.
If you have clear business goals, quality creatives, and enough conversion data to feed the system, Performance Max can dramatically improve performance over traditional Search or Display campaigns alone.
A Singapore-based wellness studio partnered with us to launch a Performance Max campaign targeting four locations. By combining audience signals from past customers and CRM data with compelling video assets, we achieved:
QUALIFIED LEADS · 4-LOCATION PERFORMANCE MAX
Handing over an ad budget is an act of trust, so we earn it the honest way. We’re a PSG pre-approved digital marketing vendor under the IMDA SMEs Go Digital programme and a Meta Business Partner, and we run every Google Ads account with full transparency: you keep ownership of your own ad account and data, you see exactly where the budget goes, and you get plain-English reporting you can actually read.
We won’t promise overnight results or a fixed number of leads — Google Ads performance depends on your offer, budget, and market, and anyone guaranteeing specifics is guessing. What we will do is set realistic targets, track every conversion accurately, and tell you honestly if PPC isn’t the right fit for your situation.
We’re not just Google Ads experts — we’re business growth strategists. As a trusted digital marketing agency in Singapore, our strength lies in bridging automation with human creativity. Our Performance Max campaigns are continuously fine-tuned to ensure your ads aren’t just running — they’re performing.
Since 2023, we’ve helped 100+ Singapore businesses across lead generation, e-commerce, and service-based campaigns make the most of every ad dollar. Performance Max is the future of Google Ads, and with the right partner, it can transform how your business acquires customers. Let us help you build a high-performing campaign that delivers real results.
Book your free, no-obligation consultation to get expert insights and a customised PPC strategy for your business — and unlock your full potential with one of Singapore’s top Google Ads teams.
Book your free, no-obligation consultation to get expert insights and customised digital marketing strategies for your business.
When you’re ready to move forward, we’ll assign a dedicated team of specialists to design and execute digital marketing campaigns tailored to your business objectives.
See your online presence grow, customer leads multiply, and revenue increase as we continually optimise your campaigns for performance.
There's no single right number — it depends on your industry, the cost-per-click of your keywords, and how many leads or sales you need. Competitive sectors cost more per click than niche ones. We recommend starting with a budget large enough to gather meaningful conversion data, then scaling what works. On your free strategy call we'll model a realistic budget and expected cost-per-lead for your specific market before you commit a dollar.
Because PPC is intent-based, a well-structured campaign can start generating clicks and enquiries within the first week or two. That said, Performance Max and Smart Bidding need conversion data to learn — most accounts see meaningful efficiency gains after the first 4 to 6 weeks as the algorithm optimises.
Performance Max is Google's AI-driven campaign type that serves your ads across all Google channels — Search, Display, YouTube, Gmail, Discover, and Maps — from a single campaign, instead of you managing each ad type separately. You provide the goals, audience signals, and creative assets, and Google's machine learning allocates budget to wherever it converts best in real time.
Yes. Our PPC and SEM packages are a Pre-Approved Solution under the IMDA SMEs Go Digital programme, so eligible Singapore SMEs can claim up to 50% support (capped at S$30,000) through the Productivity Solutions Grant. PSG works on a reimbursement basis, and you must apply and be approved before signing or paying — we'll walk you through the process so it's done correctly.
Yes. You retain full ownership of your Google Ads account, billing, and data. We manage it for you with complete transparency, and if we ever part ways, the account and its history stay with you.
They solve different problems. Google Ads delivers fast, controllable traffic and is ideal for immediate leads, promotions, and testing offers. SEO builds slower but compounds into a long-term, lower-cost traffic asset. Most growing Singapore brands run both — ads for now, SEO for later — and we can advise the right mix for your goals.
