FairPrice x Plus Design is a retail & design collab business in Singapore, and like many brands in this space the challenge was visibility: needed behind-the-scenes content for a launch.
In a competitive retail market, that gap costs attention. Audiences scroll past content that does not feel current, considered or true to the brand, and FairPrice x Plus Design was giving them little reason to stop, follow or enquire.
The brief was clear: fix the way FairPrice x Plus Design showed up online and turn its presence into something that earns attention and drives real enquiries.
Our focus was simple: turn FairPrice x Plus Design’s presence into a channel that drives real business results, not vanity metrics. We built a consistent, on-brand content and campaign programme tailored to a retail & design collab audience in Singapore, with every piece working toward attention, trust and conversions.
Because the work was planned around outcomes and run consistently rather than in one-off bursts, it compounded month on month. It is the measurable side of our social media video production work for Singapore brands. Measured over 2 weeks, that discipline is what moved the numbers — starting with +58% reach generated.
What made the difference was matching the right content to the right channels, consistently, over 2 weeks. Instead of one-off posts, FairPrice x Plus Design had a steady, on-brand presence that compounded.
The audience responded — a +58% lift in reach generated and +33% engagement — proof that consistent, well-produced content turns into measurable growth.
Want results like this for your brand? PaperCutCollective is a digital marketing agency in Singapore. Eligible SMEs can claim support for a marketing package through the EDGE grant. Book a free strategy call.
