BHG is a retail & department store business in Singapore, and like many brands in this space the challenge was visibility: needed fresh in-store promotional content.
In a competitive retail market, that gap costs attention. Audiences scroll past content that does not feel current, considered or true to the brand, and BHG was giving them little reason to stop, follow or enquire.
The brief was clear: fix the way BHG showed up online and turn its presence into something that earns attention and drives real enquiries.
Our focus was simple: turn BHG’s presence into a channel that drives real business results, not vanity metrics. We built a consistent, on-brand content and social programme tailored to a retail & department store audience in Singapore, with every piece working toward attention, trust and conversions.
Because the work was planned around outcomes and run consistently rather than in one-off bursts, it compounded month on month. It brings our social media video production and social media management together around one goal: growth you can measure. Measured over 2 months, that discipline is what moved the numbers — starting with +38% reel views.
What made the difference was matching the right content to the right channels, consistently, over 2 months. Instead of one-off posts, BHG had a steady, on-brand presence that compounded.
The audience responded — a +38% lift in reel views and +15% engagement — proof that consistent, well-produced content turns into measurable growth.
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