PaperCut

Collective

Social Media Analytics & Reporting

Turn Your Social Data into Decisions That Actually Drive Growth

Without data, you’re guessing. With it, you’re growing. We deliver real-time dashboards, cross-platform reporting, and human expert insights — so you know exactly what’s working and what to do next.

Analytics Overview · Singapore
PaperCut Collective — All Channels
● LIVE
Total Reach
280K
↑ +62% vs last month
Engagement Rate
4.8%
↑ vs 1.2% industry avg
Avg. ROAS
5.1X
↑ +38% vs prior period
Conversions
341
↑ 4X vs prev. agency
Weekly Performance by Platform
FB
IG
TT
LI
Best
This Wk
Cross-platform · SGD 12K spend SGD 61.2K revenue attributed
0

Singapore brands tracked and reported on

0

social + ad platforms in every unified report

0

off for PSG-eligible Singapore SMEs

Why Social Media Analytics Matters

Without Data, You're Guessing. With It, You're Growing.

Social media analytics helps you measure campaign effectiveness, understand your audience’s behaviour, and uncover insights that shape better strategies. Whether you’re running organic campaigns or paid ads, regular reporting ensures your business stays aligned with performance goals.

As a full-service digital marketing agency, we merge creativity with analytics. Our reporting services don’t just tell you what happened — they tell you what to do next. Every report includes clear strategic actions: what to keep, stop, improve, or scale.

Reporting services ideal for brands that:

PSG Pre-Approved Vendor
PSG-Eligible
50%
OFF
PSG GRANT

A free consultation could save you thousands on analytics and reporting.

Registered in SG · 30%+ local shareholding · under SGD 100M revenue or fewer than 200 employees

Platforms We Report On
What You Get with PaperCut Collective

Social Media Reporting That Actually Drives Action

We don’t just report numbers — we turn data into decisions. Every deliverable includes strategic context, so you know exactly what to do with the information in front of you.

Our Reporting Tools & Methodology

Data You Can See. Context You Can Use.

Three connected layers — technology, human expertise, and clear direction — that turn raw platform data into decisions your business can act on immediately.

01
Real-Time Dashboards

Always-On Performance Visibility

We use Google Data Studio, Looker, and Supermetrics to deliver live dashboards you can check any time — not just when we send a monthly PDF. Your data, always accessible.

02
Manual Expert Insights

Human Context Behind the Numbers

Our strategists add human interpretation to every report — the why behind every spike, drop, and trend. Automated tools tell you what happened; our team tells you what it means for your business.

03
Strategic Recommendations

A Clear Action Plan Every Time

Each report includes explicit next steps: what to keep, stop, improve, or scale. You leave every reporting session knowing exactly what moves to make — not just what the numbers were.

Paid Social Campaign Audit

Is Your Ad Spend Actually Working?

A paid social audit is a comprehensive review of your current or past advertising campaigns across Facebook, Instagram, TikTok, LinkedIn, and more. We look at your entire funnel — from ad creatives and copy to audience targeting, budget allocation, placements, and performance metrics — to identify what’s working and what’s holding you back.

We take a strategic deep-dive into your ad accounts to uncover inefficiencies, identify missed opportunities, and implement improvements that boost ROI.

You Need a Paid Social Audit If:
01

Your cost per lead or sale is too high and you don’t know why

02

You’ve been running ads for months but not seeing meaningful results

03

You want a second opinion before scaling your ad spend further

04

Your ads used to perform well but have plateaued recently

05

You’re unsure how to improve your current ad account structure

Five Differences That Matter

Why PaperCut Collective vs Other Analytics Agencies

What you're evaluating
Other Agencies
PaperCut Collective
PSG Pre-Approved
Eligible Singapore SMEs save up to 50%
Not eligible
Up to 50% off
Real-Time Dashboards
Always-on visibility, not monthly PDFs
Static monthly reports
Live dashboards, always on
Human Expert Context
Strategist explains the why behind the data
Raw data only
Expert insights every report
Actionable Next Steps
Clear what-to-do-next in every report
You figure it out
Keep, stop, improve, scale
Full Transparency
You own all data access and accounts
Data locked to agency
You keep everything
Frequently Asked Questions

Frequently Asked Questions

We report on Facebook, Instagram, TikTok, LinkedIn, Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, and Google Analytics for traffic attribution. If you run campaigns on additional platforms, we can add them — just tell us on the strategy call and we'll scope accordingly.

We offer weekly and monthly reporting cadences, or a combination of both. Weekly reports focus on early signals — spend pacing, creative fatigue, audience performance — so you can act quickly. Monthly reports give you the strategic view: what moved, what stalled, and what changes for next month.

We agree on KPIs with you before we start. Typical metrics include reach, impressions, engagement rate, click-through rate, cost per result (lead or purchase), ROAS, and audience growth. We build every dashboard and report around the numbers that connect to your actual business goals — not just platform vanity metrics.

Yes — we need read or admin access to your ad accounts and analytics platforms to pull the right data. All access is added through official partner or admin roles, and you maintain full ownership. We never hold your data or lock you out if the engagement ends.

Our social media management packages (which include analytics and reporting) are part of a Pre-Approved Solution under the IMDA SMEs Go Digital programme. Eligible Singapore SMEs can claim up to 50% support (capped at SGD 30,000) through the Productivity Solutions Grant. PSG works on a reimbursement basis — you must apply and be approved before signing or paying. We prepare the paperwork.

Analytics reporting is ongoing — we track and interpret your performance every week or month, flagging what to act on and providing strategic direction. A paid social audit is a one-time deep-dive into your existing ad accounts to find specific inefficiencies, missed opportunities, and structural improvements. Many clients start with an audit to establish a baseline, then move into ongoing reporting.