We run Facebook and Instagram ads for Singapore SMEs and brands. Audience strategy, Reels creative, conversion tracking — all built around your real revenue, not platform vanity metrics.
In Singapore’s fast-paced digital world, capturing attention where it matters most is key to driving real business results. We specialise in building and managing high-impact Facebook and Instagram ad campaigns that connect with your audience — whether they’re discovering new brands, scrolling through Stories, or shopping in-app.
The brands that win treat Instagram as a system with three connected layers: organic content that builds trust, paid advertising that turns content into reach and conversions at scale, and accurate conversion tracking that makes every dollar measurable. When we manage Instagram for a Singapore brand, we plan all three layers together — because the algorithm, and your customer, can tell the difference.
DataReportal put Instagram’s Singapore audience at roughly 3.15 million users at the start of 2025 — more than half the population — and it was one of the fastest-growing Meta platforms locally. The largest age group is 25 to 34, the prime spending years for most consumer brands.
A free consultation could save you thousands on Instagram Ads.
On Instagram, the creative is the campaign. Every engagement follows a structured testing framework — agreed up front, with clear weekly checkpoints and a Reels-first philosophy from day one.
We do not charge separately for creative, ad management, or reporting. Every monthly retainer includes the full Instagram Ads stack — audience strategy, Reels creative, tracking, and optimisation.
We build Custom and Lookalike Audiences based on your CRM data, website visitors, and campaign performance history. Layered with demographics, interests, and behaviour signals, your ads reach people who actually look like your best customers — not just the broadest possible Singapore audience. We exclude recent buyers, re-engage warm leads, and segment cold audiences for efficient acquisition.
We produce engaging image, video, carousel, and Reels creatives aligned with your brand. The first three seconds of every Reel decide whether someone keeps watching — we obsess over hooks, copy variations, and thumb-stopping visuals. Multiple creative versions run simultaneously, and we cut losers weekly so budget flows to what is working. Creative refresh runs every 14 to 21 days to fight Instagram ad fatigue.
We implement the Meta Pixel and Conversions API to accurately track sales, leads, bookings, and other key events. Because the majority of Singapore’s Instagram audience uses iPhone, iOS privacy changes affect standard Pixel tracking — CAPI sends events server-side where Apple cannot block them, recovering lost attribution and giving Meta’s algorithm better signals to optimise with.
We match bidding strategy to your actual goals: Target CPA for lead generation, Maximise Conversions for e-commerce, Reach objectives for brand awareness campaigns. Budget is structured at the campaign level (CBO) or ad-set level (ABO) based on your account’s volume and maturity. We do not let Meta spend your budget blindly — every dollar has a clear direction and a measurable objective.
Our team checks performance daily — spend pacing, CPA per ad set, creative fatigue signals, and audience saturation. We scale what works, cut what does not, and refresh creative before ad fatigue sets in (typically every 14 to 21 days in Singapore’s active Instagram market). You get weekly plain-English updates so you are never in the dark about where your budget went.
Singapore’s calendar is full of spending peaks: Chinese New Year, GSS, Hari Raya, Deepavali, 11.11, 12.12, and Christmas. We plan campaign builds around these events so your creative is ready, your audiences are warmed up, and your bids are positioned before CPMs spike. Seasonal preparation is often where the biggest ROI wins happen — most competitors react, we anticipate.
Not sure which tier fits? Book a free strategy call. We will tell you honestly — we do not upsell into a tier bigger than your ad spend justifies.
All tiers PSG-eligible. Up to 50% of management fee covered for qualifying Singapore SMEs. We handle the paperwork.
Across industries, businesses are achieving an average 5.1x ROAS — meaning every $1 invested in Instagram advertising generates approximately $5.10 in revenue.
Came to us boosting Instagram posts with no audience segmentation and no tracking. After Meta Advantage+ rebuild and CAPI install, ROAS climbed from 1.4 to 5.1 in 4 months. Monthly Meta-attributed revenue went from SGD 8K to SGD 41K.
Stuck at SGD 37.20 cost per purchase for 6 months. We rebuilt the creative pipeline around Reels-led UGC from micro-influencers, layered in dynamic product retargeting, and ran a 21-day audience expansion test. Cost per purchase dropped to SGD 16.20.
Instagram lead campaigns producing 60% junk leads from broad interest targeting. After restructuring with Lead Form Ads, qualifying questions, and stricter Lookalike audiences — quality leads up 4X, cost per qualified consultation dropped from SGD 88 to SGD 31.
Both, and they work best together. We plan organic content (Reels, Stories, carousels) and paid campaigns as one system, because an active, credible Instagram profile makes your ads convert better — and your ad spend amplifies the content that is already resonating. We will scope the right balance for your goals and budget on the free strategy call.
For most brands, yes. Reels get the widest organic reach on Instagram today, and Instagram’s head Adam Mosseri confirmed in January 2025 that the platform’s most important ranking signals are watch time, sends per reach (how often people share a post into DMs), and likes per reach. We build short, hook-led video designed to hold attention in the first three seconds and to be shareable — which is what actually expands your reach, paid or organic.
It depends on your goals, margins, and how competitive your category is. We generally recommend starting with enough monthly ad spend for Meta’s algorithm to gather conversion data (SGD 1,500 minimum), then scaling what works. We will model a realistic budget and expected cost per result on your free strategy call before you commit. Anyone below SGD 1,500 in actual ad spend is better off running it in-house — we will tell you that honestly.
Yes. Our Meta (Facebook and Instagram) advertising packages are part of a Pre-Approved Solution under the IMDA SMEs Go Digital programme, so eligible Singapore SMEs can claim up to 50% support (capped at SGD 30,000) through the Productivity Solutions Grant. PSG works on a reimbursement basis — you must apply and be approved before signing or paying. We prepare the paperwork and walk you through the process.
Yes. Your Instagram account, ad account, Meta Pixel, audiences, and creative assets are all under your own Meta Business Manager, with our agency added only for management access. If the engagement ends, you keep everything — the account history, audiences, and creative. There is no lock-in.
It depends on your audience and product. Instagram skews slightly older (Singapore’s largest Instagram age group is 25 to 34) and is stronger for considered purchases, lifestyle content, and retargeting. TikTok skews younger and rewards raw, trend-led video. Many Singapore brands run both and repurpose creative across platforms. We will recommend the right mix based on where your customers actually are — and we will tell you honestly if one platform is a better fit.
Email: ask@papercutsg.com
Phone: +65 8079 7401
We provide post-sales support Monday to Friday, 8 AM – 5 PM. Reachable 24/7 via email or contact form.
