Singapore’s business-grant landscape is changing. From 30 September 2026, the Productivity Solutions Grant (PSG) — the grant most SMEs have used to co-fund digital marketing — is folded into a single, broader grant called EDGE, run by Enterprise Singapore. If you were planning to use PSG for SEO, Google Ads, Meta Ads, social media or content, here’s exactly what changes, who qualifies, how much support you can get, and how to apply.
Quick answer
From 30 September 2026, the EDGE Grant replaces PSG (along with the Enterprise Development Grant and Market Readiness Assistance) as Enterprise Singapore’s main business grant, and PSG/EDG/MRA stop accepting new applications after 29 September 2026. Anything already submitted before the cut-off is assessed and supported under the old rules. For digital marketing the practical picture stays familiar: eligible SMEs can still offset the cost of a pre-approved package — with PaperCutCollective, support is up to 50% for eligible SMEs, within EDGE’s S$30,000 digital sub-cap.
What is the EDGE Grant?
EDGE consolidates three long-running schemes — PSG, the Enterprise Development Grant (EDG) and the Market Readiness Assistance (MRA) grant — into one grant. It launches on 30 September 2026, and from that date the three older schemes stop accepting new applications.
The idea is one grant, one application journey, covering eight business areas and more than 100 activities — from automation and digitalisation to business strategy, financial management, innovation, internationalisation, standards and sustainability. Digital marketing sits within it, which is why a PSG-funded SEO or ads package has a natural home under EDGE. The full activity list is published on the EDGE website and BizSG from 30 September 2026.
PSG vs EDGE: what actually changes for SMEs
For most SMEs buying digital marketing, the mechanics feel similar — get a quotation from a pre-approved vendor, apply on the Business Grants Portal, then claim after the work is delivered. What changes is the wrapper around it: one grant instead of three, a bigger annual cap, and non-SMEs now able to apply.
| PSG (until 29 Sep 2026) | EDGE (from 30 Sep 2026) | |
|---|---|---|
| Schemes covered | Productivity Solutions Grant only | PSG, EDG and MRA combined |
| Max support | Up to 50% for SMEs | Up to 70% for SMEs, up to 50% for non-SMEs (levels differ by activity); up to 50% for eligible SMEs on digital marketing packages |
| Annual cap | Up to S$30,000 per financial year | Up to S$100,000 per company per year, with an up-to-S$30,000 digital sub-cap |
| Who can apply | SMEs | SMEs and, for the first time, non-SMEs |
| Pre-approved vendors | Required for supported solutions | Required for certain activities, including digital marketing |
| Application portal | Business Grants Portal | Business Grants Portal (via BizSG) |
Who is eligible
The core EDGE requirements are straightforward: your business must be registered in Singapore with at least 30% Singaporean or permanent-resident ownership. Other requirements may apply depending on the activity you’re applying for. Businesses that previously used PSG, EDG or MRA can apply for EDGE, and non-SMEs can apply for the first time. As always, the specific criteria for your chosen activity are the ones that matter, so it’s worth confirming those before you spend time on the portal.
How much support you can get
Across EDGE, support runs up to 70% for SMEs and up to 50% for non-SMEs, with levels differing by activity. There’s an overall cap of up to S$100,000 per company per year across all activities, resetting on 1 April each year. Within that cap, up to S$30,000 applies to single-function digital solutions, integrated enterprise systems and selected automation — the digital sub-cap.
For digital marketing packages specifically, support is up to 50% for eligible SMEs, and those packages fall under the S$30,000 digital sub-cap. In plain numbers, a S$10,000 package means up to S$5,000 of support. EDGE is reimbursement-based: you pay the vendor, the project is completed, and you claim the support after the work is delivered and fully paid.
What this means if you’re buying SEO, Google Ads, Meta Ads, social or content
If digital marketing was on your plan, EDGE doesn’t change what you buy — it changes the paperwork behind it. A pre-approved package still needs to be scoped, quoted, delivered and reported the same way. The practical move is to pick the channel that fits your goal and get a quotation in your registered company name before you commit to anything.
Timing matters more than usual this year. If your project can wait, applying cleanly under EDGE once the activity list is live on 30 September keeps everything under one set of rules; if it’s already mid-flight under PSG, it simply continues under the old scheme. Either way, one rule never changes: don’t sign or pay for anything before your application is submitted, or the support falls away. Choose the bundle that matches your growth plan rather than the cheapest one, because the support is a percentage of the package either way.
- SEO for durable organic visibility that keeps paying after the campaign ends.
- Google Ads to capture high-intent demand the moment people search.
- Meta Ads for Facebook and Instagram reach, testing and retargeting.
- Social media management to build a credible, consistent presence.
- Content marketing to feed every channel with assets that convert.
- Web design so the traffic you earn lands somewhere built to convert.
Already applied under PSG? What happens now
If you submitted a PSG application before 30 September 2026, nothing is lost. Applications submitted before the cut-off are assessed under PSG’s rules, and ongoing projects are supported through to completion and claim. There are simply no new PSG applications after 29 September. One date to note: final SFEC claims for the old schemes (PSG, EDG and MRA) are due by 30 November 2026.
If you missed the PSG cut-off, you haven’t missed out — the same digital marketing package is available under EDGE at up to 50% for eligible SMEs. The EDGE page covers projects already in motion under the old scheme.
How to apply for EDGE step by step
EDGE uses the process Enterprise Singapore has published; the activity-specific details go live on 30 September. The broad journey looks like this:
- Find your activity on BizSG. Use the recommender to identify the EDGE activity that matches what you want to do.
- Get a quotation from a pre-approved vendor. For digital marketing, the quotation must be addressed to your ACRA-registered company name — that’s what the portal checks. Don’t sign or pay anything yet.
- Apply on the Business Grants Portal. Log in with Corppass and submit your application with the quotation and supporting documents.
- Receive your Letter of Offer. Once it’s issued and accepted, the project can begin.
- Complete the project, then claim. Support is reimbursed after the work is delivered and fully paid.
Some steps carry activity-specific requirements that publish on the EDGE portal from 30 September — we’ll update this guide with those once they’re live.
Working with a pre-approved vendor
For activities that require one, working with a pre-approved vendor is what makes the grant apply. PaperCutCollective is an EDGE Grant pre-approved digital marketing vendor, continuing from our IMDA SMEs Go Digital / PSG pre-approval, and we handle the quotation, checklist and claim pack so the portal side stays simple. As a full-service digital marketing agency in Singapore, we run SEO, ads, social and content in-house. You can see the packages and how support applies on our EDGE Grant for digital marketing page.
Frequently asked questions
Is PSG still available?
No new PSG applications are accepted after 29 September 2026. EDGE launches on 30 September 2026 and takes over as Enterprise Singapore’s main business grant. Anything you submitted under PSG before the cut-off is still assessed and supported under the old rules.
What happens to my PSG application after 30 September?
It continues. Applications submitted before 30 September 2026 are assessed under PSG’s rules, and ongoing projects are supported through to completion and claim. You don’t need to re-apply under EDGE for a PSG project already in motion.
How much support does EDGE give?
Across EDGE, support is up to 70% for SMEs and up to 50% for non-SMEs, with levels differing by activity. For pre-approved digital marketing packages with PaperCutCollective, support is up to 50% for eligible SMEs.
What is the EDGE Grant cap?
Up to S$100,000 per company per year across all activities, resetting on 1 April. Within that, up to S$30,000 applies to single-function digital solutions, integrated enterprise systems and selected automation — the digital sub-cap our marketing packages fall under.
Do I need a pre-approved vendor?
Some EDGE activities require a pre-approved vendor. Digital marketing is one of them, and PaperCutCollective is an EDGE Grant pre-approved digital marketing vendor, continuing from our IMDA SMEs Go Digital / PSG pre-approval.
Can I use SFEC with EDGE?
No. EDGE is not supportable under the SkillsFuture Enterprise Credit (SFEC). If you have SFEC to use on the old schemes, final claims for PSG, EDG and MRA are due by 30 November 2026.
Can non-SMEs apply for EDGE?
Yes. For the first time, non-SMEs can apply, with support of up to 50% depending on the activity. Under PSG, digital marketing support was limited to SMEs.
When will the EDGE activity list be published?
The full list of eight business areas and 100+ activities is published on the EDGE website and BizSG from 30 September 2026. We’ll update this guide with the direct activity link once it’s live.
Sources: Enterprise Singapore — EDGE Grant page and EDGE Grant FAQ. Figures are current as of 27 September 2026 and will be updated when the EDGE activity list goes live.
Ready to line up a grant-supported campaign? See our EDGE Grant for digital marketing page for the pre-approved packages and how the 50% support works.