Shards by White Shades is a retail & eyewear business in Singapore, and like many brands in this space the challenge was visibility: ads used the same old images for months.
In a competitive retail market, that gap costs attention. Audiences scroll past content that does not feel current, considered or true to the brand, and Shards by White Shades was giving them little reason to stop, follow or enquire.
The brief was clear: fix the way Shards by White Shades showed up online and turn its presence into something that earns attention and drives real enquiries.
Our focus was simple: turn Shards by White Shades’s presence into a channel that drives real business results, not vanity metrics. We built a consistent, on-brand content, social and paid programme tailored to a retail & eyewear audience in Singapore, with every piece working toward attention, trust and conversions.
Because the work was planned around outcomes and run consistently rather than in one-off bursts, it compounded month on month. It brings our content marketing and Meta advertising together around one goal: growth you can measure. Measured over 3 months, that discipline is what moved the numbers — starting with 3.5x return on ad spend.
What made the difference was matching the right content to the right channels, consistently, over 3 months. Instead of one-off posts, Shards by White Shades had a steady, on-brand presence that compounded.
The audience responded — a 3.5x lift in return on ad spend and -28% cost per purchase — proof that consistent, well-produced content turns into measurable growth.
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