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Project · Social Media Content

True Golf: Social Media Content for a Sports & Golf Brand in Singapore

Golf content with a pro finish
Problem

The Challenge

True Golf is a sports & golf business in Singapore, and like many brands in this space the challenge was visibility: socials had no high-quality visuals.

In a competitive sports market, that gap costs attention. Audiences scroll past content that does not feel current, considered or true to the brand, and True Golf was giving them little reason to stop, follow or enquire.

The brief was clear: fix the way True Golf showed up online and turn its presence into something that earns attention and drives real enquiries.

Solution

Our Approach

Our focus was simple: turn True Golf’s presence into a channel that drives real business results, not vanity metrics. We built a consistent, on-brand content and social programme tailored to a sports & golf audience in Singapore, with every piece working toward attention, trust and conversions.

Because the work was planned around outcomes and run consistently rather than in one-off bursts, it compounded month on month. It brings our content marketing and social media management together around one goal: growth you can measure. Measured over 3 months, that discipline is what moved the numbers — starting with +53% reach.

What made the difference

What made the difference was matching the right content to the right channels, consistently, over 3 months. Instead of one-off posts, True Golf had a steady, on-brand presence that compounded.

The audience responded — a +53% lift in reach and +1,500 new followers — proof that consistent, well-produced content turns into measurable growth.

Work with us

Want results like this for your brand? PaperCutCollective is a PaperCutCollective. Eligible SMEs can claim support for a marketing package through the EDGE grant. Book a free strategy call.