Liquid + is a f&b & beverages business in Singapore, and like many brands in this space the challenge was visibility: new brand with no recognition yet.
In a competitive f&b market, that gap costs attention. Audiences scroll past content that does not feel current, considered or true to the brand, and Liquid + was giving them little reason to stop, follow or enquire.
The brief was clear: fix the way Liquid + showed up online and turn its presence into something that earns attention and drives real enquiries.
Our focus was simple: turn Liquid +’s presence into a channel that drives real business results, not vanity metrics. We built a consistent, on-brand content, social and paid programme tailored to a f&b & beverages audience in Singapore, with every piece working toward attention, trust and conversions.
Because the work was planned around outcomes and run consistently rather than in one-off bursts, it compounded month on month. It connects our content marketing, social media management and Meta advertising into a single growth engine. Measured over 3 months, that discipline is what moved the numbers — starting with +210,000 people reached.
What made the difference was matching the right content to the right channels, consistently, over 3 months. Instead of one-off posts, Liquid + had a steady, on-brand presence that compounded.
The audience responded — a +210,000 lift in people reached and +1,800 new followers — proof that consistent, well-produced content turns into measurable growth.
Want results like this for your brand? PaperCutCollective is a digital marketing agency in Singapore. Eligible SMEs can claim support for a marketing package through the EDGE grant. Book a free strategy call.
