PaperCut

Collective

Project · Social Media Content

J.PENDULUM

Tick-tock, time to sell
Problem

The Challenge

J.Pendulum, a high-end watch dealer, was lost in time, struggling to make its mark in the competitive world of luxury timepieces. The brand needed a fresh approach to reach its target audience of watch collectors and establish a strong brand identity.
Solution

Our Approach

Our strategy transformed J.Pendulum into a luxury powerhouse, giving this watch brand a social media makeover. Through targeted advertising and engaging video content, we positioned J.Pendulum as a must-go watch dealer for discerning Singaporean watch collectors.
Results
30%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS