Best Facebook video ad formats for Singapore brands

1. Carousel Ads

Carousel Ads are a fantastic way to showcase multiple pieces of content in one ad. Instead of sticking to just one video or image, this format lets you include up to 10 cards that users can swipe through. It’s like flipping through a mini catalog right on Facebook. Each card can have its own video, image, link, and description, making it super versatile.

Why Carousel Ads Work

• They grab attention with their interactive swipe feature.

• Perfect for telling a story or showing a product lineup.

• Great for industries like real estate, where you can showcase multiple properties in one ad.

How to Use Carousel Ads Effectively

1. Highlight the best features of each product or service on separate cards.

2. Use engaging captions and calls to action for every card.

3. Test different card orders to see what resonates most with your audience.

Tip: If you’re a real estate agent, Carousel Ads can help you present multiple properties in one ad, making it easier for potential buyers to explore their options.

For brands in Singapore, particularly those in real estate or financial services, Carousel Ads are a powerful tool for video marketing strategies. They offer a unique way to engage users and drive clicks by presenting a variety of content in one neat, interactive package.

2. Video Poll Ads

Video Poll Ads are one of the coolest ways to get your audience involved. These ads mix video content with interactive polls, and honestly, they’re kind of genius. Imagine showing off your product in action and then asking viewers a fun question about it right after. It’s like turning an ad into a mini conversation.

Why Use Video Poll Ads?

• Engagement Boost: People love giving their opinions, and polls make it easy.

• Quick Feedback: Brands can gather insights on what their audience likes or wants.

• Memorable Experience: These ads stand out because they’re interactive.

How to Make an Awesome Video Poll Ad

1. Start with a short, eye-catching video. Keep it under 15 seconds if you can.

2. Add a poll question that’s simple and fun. Don’t overthink it.

3. Test different options to see what gets the most clicks.

Video Poll Ads are like a two-for-one deal: you get to promote your brand and learn about your audience at the same time. Who doesn’t love that?

If you’re a Singapore brand looking to connect with your audience, this ad format might just be your secret weapon.

3. Collection Ads

Collection Ads are like a digital storefront right on your Facebook feed. They’re perfect for grabbing attention and showing off multiple products in one go. Think of it as a mini online shop where users can explore without leaving Facebook.

Here’s why they work so well:

• They combine a video or image with a set of product photos underneath.

• Users can tap on the ad to browse more products or learn about a specific offer.

• They’re mobile-friendly, making it super easy for people to shop on the go.

Collection Ads are a great choice for brands aiming to showcase a variety of products while making the shopping experience smooth and straightforward.

For financial advisors in Singapore, using targeted video ads within your Collection Ads can be a game-changer. It’s not just about selling—it’s about engaging the right audience with content that clicks.

4. Slideshow Ads

Slideshow Ads are like the perfect middle ground for brands who want something more than just a still image but don’t want to go all-out with a full-blown video. These ads are basically lightweight videos made up of a series of images, text, or short clips. They’re super easy to create and don’t eat up too much data, making them ideal for audiences with slower internet speeds.

Here’s why Slideshow Ads are worth considering:

• Quick to Create: You don’t need fancy equipment or editing software. A few high-quality images and you’re good to go.

• Budget-Friendly: Perfect for brands that want to keep their ad costs low while still making an impact.

• Accessible Everywhere: Because they’re lightweight, they load fast even in areas with poor internet connectivity.

Think of Slideshow Ads as a simple yet effective way to tell a story without the hassle of video production. They’re great for highlighting products, sharing customer testimonials, or even showcasing events in a quick, engaging format.

If you’re a Singapore brand looking to grab attention without breaking the bank, these ads are definitely worth a shot. Plus, they’re super versatile—you can use them for promotions, product launches, or just about anything else.

5. In-Stream Video Ads

In-Stream Video Ads are those short, snackable videos that pop up while someone’s watching a longer video on Facebook. These ads are like those little commercials you see on TV, but way shorter – usually just 5 to 15 seconds. They’re perfect for grabbing attention without being too intrusive.

Why In-Stream Video Ads Work

• They catch people when they’re already engaged in watching something.

• They’re short and punchy, so they don’t feel like a huge interruption.

• They’re great for raising brand awareness in a way that feels natural.

Tips for Creating Great In-Stream Video Ads

1. Start strong – you’ve got just a few seconds to hook them.

2. Keep it simple – one message, one idea.

3. Add captions – lots of people watch without sound.

Think of these ads as mini billboards, but for videos. Quick, effective, and straight to the point.

6. Stories Ads

Stories Ads are like those quick, snackable bites of content that grab attention fast. They’re vertical, full-screen, and usually run for about 15 seconds or less. Perfect for brands in Singapore looking to stay in the moment and connect with their audience in a more casual, everyday way.

Why Use Stories Ads?

• Quick Engagement: With just a few seconds to impress, Stories Ads are great for delivering a punchy message.

• Full-Screen Experience: No distractions—your ad takes up the whole screen.

• Swipe-Up Feature: Makes it super easy for viewers to take action, like visiting your website or checking out a product.

Tips for Creating Effective Stories Ads

1. Keep it short and sweet. Nobody’s got time for long-winded ads here.

2. Use bold visuals and text to grab attention right away.

3. Don’t forget the call-to-action—whether it’s “Swipe Up” or “Shop Now,” make it clear.

Stories Ads are a smart way to keep up with the fast-paced nature of social media while staying authentic and engaging.

For businesses in Singapore, Stories Ads are a great way to combine personal branding with instant visibility. Whether you’re promoting a product or just trying to stay top-of-mind, Stories Ads make it easy to stand out in a crowded feed.

7. Live Video Ads

Live video ads are like the unscripted stars of Facebook's ad lineup. They’re perfect for grabbing attention because, let’s face it, people love real-time content. It’s raw, it’s authentic, and it feels like you’re right there in the moment.

Here’s why Singapore brands should give live video ads a shot:

• Instant Engagement: Viewers can comment, ask questions, or react in real time, making it super interactive.

• Builds Trust: The live format shows there’s no editing or filters—just you and your audience.

• Cost-Effective: No need for fancy equipment or heavy editing. A good phone and a stable internet connection can do the job.

How to Use Live Video Ads Effectively

1. Plan Ahead: Even though it’s live, have a rough idea of what you’ll cover.

2. Promote Beforehand: Let your audience know when you’ll go live to maximize attendance.

3. Engage During the Stream: Respond to comments, shout out viewers, and keep the energy up.

Live video ads are an easy way to connect with your audience in a way that feels personal and immediate. It’s like having a chat, but with everyone watching.

8. Instant Experience Ads

Instant Experience Ads are like a mini-website that opens up within Facebook when someone taps on your ad. They’re snappy, immersive, and designed to grab attention fast—perfect for Singapore brands trying to stand out in a crowded market. You can use these ads to showcase products, tell your brand story, or even guide people to take action, like signing up for a newsletter or making a purchase.

Why Choose Instant Experience Ads?

• Speedy Load Times: Nobody likes waiting, and these ads load almost instantly.

• Interactive Elements: Add videos, carousels, or photos to make it engaging.

• Customizable Templates: Tailor the layout to match your brand’s vibe.

Best Practices for Singapore Brands

1. Keep it simple—don’t overload with too much info.

2. Add a clear call-to-action (CTA) to guide viewers.

3. Use high-quality visuals that resonate with your target audience.

Instant Experience Ads are a game-changer for brands looking to make a memorable first impression. They’re quick, interactive, and versatile—everything you need to connect with your audience effectively.

9. Brand Takeover Ads

Brand Takeover Ads are like grabbing the spotlight at a party. As soon as someone opens Facebook, bam—your video ad is front and center. This format is perfect for brands that want to make a bold, unforgettable first impression.

Why They're Among the Best Social Media Ads for Brands

• Maximum visibility: Your ad is the first thing users see.

• Instant engagement: It’s hard to ignore something that takes over the screen.

• Great for big events: Perfect for launches, sales, or announcements.

Tips for Nailing Brand Takeover Ads

1. Keep it short and punchy—nobody wants a long intro.

2. Use eye-catching visuals that grab attention immediately.

3. Add a clear call-to-action (CTA) so users know what to do next.

If you’re aiming to stand out in Singapore’s competitive market, this ad format can put your brand right in the spotlight. Just make sure your message is as bold as the format itself!

10. Augmented Reality Ads

Augmented Reality (AR) Ads are like a fun tech toy for your audience—interactive, engaging, and totally fresh. These ads let users try on products, play with filters, or even visualize how a new couch might look in their living room. It’s the kind of ad that doesn’t just sell—it entertains.

Why Use AR Ads?

• Interactive: People love to play around with AR filters or try on virtual sunglasses. It’s fun, and it keeps them engaged longer.

• Memorable: When users interact with your ad, they’re more likely to remember your brand.

• Practical: For products like makeup or furniture, AR lets people "test before they buy," which can boost their confidence in making a purchase.

Tips for Creating AR Ads

1. Keep it simple. Nobody wants to spend 10 minutes figuring out how to use your filter.

2. Focus on your product. The AR experience should highlight what you’re selling, not distract from it.

3. Test it out. Always make sure the AR feature works smoothly before launching.

AR Ads aren’t just a gimmick. They’re a way to connect with tech-savvy audiences who want more than just another boring ad.

If you’re looking to spice up your video marketing strategies in Singapore, AR Ads might just be your secret weapon. They’re perfect for brands that want to stand out in a crowded digital space.

11. Event Response Ads

Event Response Ads are a fantastic way for brands to get people talking and, more importantly, showing up. These ads are designed to promote events and drive attendance, whether it’s a product launch, a workshop, or a live concert. They pop up in users’ feeds and make it super easy for them to RSVP or learn more about your event without jumping through hoops.

Why Use Event Response Ads?

• They’re perfect for creating buzz around your event.

• They allow you to target specific audiences, like people in Singapore who are into tech or fashion.

• They integrate seamlessly with Facebook’s event features, so users can RSVP with just one click.

Tips for Success

1. Use an eye-catching thumbnail or video to grab attention.

2. Include clear details like date, time, and location in your ad copy.

3. Highlight what makes your event special—freebies, exclusive access, or a killer lineup.

If you’re looking to boost attendance and engagement, Event Response Ads might just be your secret weapon. They’re simple, effective, and get straight to the point.

By combining these ads with effective YouTube ad targeting, brands can create a multi-channel strategy that keeps their audience hooked and ready to act.

12. Playable Ads

Playable ads are like a sneak peek into your product, letting users try out a mini-version of your app or game before they commit. It’s like giving them a free sample, but way more fun and interactive. These ads are perfect for Singaporean brands in the gaming or app industries looking to grab attention and drive downloads.

Why Playable Ads Work

1. They’re engaging. People love to interact with things, and these ads make it easy.

2. They filter out uninterested users. Only people genuinely interested in your app will click through.

3. They show value upfront. Users already know what they’re getting before they download.

How to Make Them Effective

• Keep the gameplay simple and intuitive.

• Highlight the best features of your app or game.

• Include a clear call-to-action (CTA) like “Download Now” or “Play More.”

Playable ads aren’t just ads—they’re experiences. They give users a taste of what’s to come, making them more likely to convert.

For brands debating between YouTube advertising and Facebook video ads, playable ads on Facebook offer a unique way to stand out, especially in a competitive market like Singapore.

13. Dynamic Ads

Dynamic Ads are a game-changer for brands in Singapore looking to keep up with evolving digital advertising trends in Singapore. These ads are all about automation and personalization. Instead of manually creating ads for every product, Dynamic Ads automatically pull product info from your catalog and match it to the right audience. Pretty cool, right?

Why Choose Dynamic Ads?

• Personalized Targeting: They show users products they’ve already shown interest in. It’s like a gentle nudge to complete their purchase.

• Saves Time: No need to create individual ads for every product.

• Scalable: Whether you’ve got 10 products or 1,000, Dynamic Ads can handle it.

Quick Tips for Success

1. Make sure your product catalog is up-to-date. Missing info equals missed sales.

2. Use high-quality images. People scroll fast, so make your visuals pop.

3. Test different ad formats to see what clicks with your audience.

Dynamic Ads are perfect for brands that want to streamline their ad process while still delivering personalized experiences. It’s automation with a personal touch.

14. Messenger Ads

Facebook Messenger Ads are a super handy way to connect directly with potential customers. Instead of just showing a video or image, these ads let brands start a chat right in Messenger. It's like opening the door to a one-on-one conversation with your audience.

Why Messenger Ads Work

• Personalized Interaction: People love feeling special, and Messenger Ads make it easy to offer tailored responses.

• Instant Feedback: Customers can ask questions and get answers in real time.

• High Engagement: Since it’s a chat, people are more likely to respond compared to traditional ads.

Tips for Using Messenger Ads

1. Keep Replies Quick: Nobody likes waiting. Use automated responses to handle common questions.

2. Add a Call-to-Action: Make it clear what you want people to do—like book an appointment or check out a product.

3. Be Friendly: Keep the tone casual and helpful, like you’re chatting with a friend.

Messenger Ads aren’t just ads—they’re a way to build relationships. Done right, they can turn a curious click into a loyal customer.

15. Canvas Ads

Canvas Ads, now called Instant Experience Ads, are like mini-websites built right into Facebook. They load super fast and are made to grab attention. For Singapore brands, this format can be a game-changer because it combines videos, images, and even call-to-action buttons in one immersive package.

Why Use Canvas Ads?

• They load instantly, even on slower mobile connections.

• Perfect for storytelling—combine videos, images, and text seamlessly.

• Engage users without making them leave Facebook.

Tips for Creating Effective Canvas Ads

1. Start with a bold headline or image to grab attention.

2. Keep your content mobile-friendly—most users will view these ads on their phones.

3. Use a clear call-to-action, like “Learn More” or “Shop Now.”

Canvas Ads are like a digital playground for brands—they let you tell your story your way, right where your audience already is.

16. 360-Degree Video Ads

360-degree video ads are a game-changer for brands looking to create immersive and interactive experiences. These ads let viewers explore a video by dragging their screen or moving their device, making them feel like they’re right in the middle of the action. For Singapore brands, this format is an excellent way to stand out in a crowded digital space.

Why Use 360-Degree Video Ads?

• Perfect for showcasing spaces like real estate properties, event venues, or travel destinations.

• Adds an element of fun and curiosity, increasing engagement rates.

• Works well for storytelling, especially when you want to give audiences a behind-the-scenes look.

Tips for Creating Effective 360-Degree Ads

1. Keep the focus on the main subject while allowing room for exploration.

2. Use high-quality visuals to make the experience seamless and enjoyable.

3. Test the ad on different devices to ensure it works smoothly everywhere.

360-degree video ads are like giving your audience a backstage pass—they can look around, explore, and feel more connected to what you’re offering.

For industries like real estate, these ads are especially impactful. Carousel ads are another great option for showcasing properties, but 360-degree videos take it up a notch by allowing potential buyers to virtually "walk through" a space.

17. Facebook Watch Ads

Facebook Watch ads are a game-changer for brands in Singapore looking to make a splash. These ads show up during Facebook Watch videos, which means they’re hitting an audience already tuned in and ready to engage. Think of it as catching someone's attention during their favorite show.

Why Facebook Watch Ads Work

• They’re placed in long-form video content, so viewers are already invested.

• Ads are skippable after a few seconds, but the right content can keep them hooked.

• Perfect for storytelling or showcasing a product in action.

For Singapore brands, Facebook Watch ads offer a unique way to connect with a highly engaged audience, making them a must-try for anyone serious about Facebook marketing.

Quick Facebook Marketing Tips for Singapore Brands

1. Keep your video ads short and sweet—under 15 seconds works best.

2. Use captions since many watch videos without sound.

3. Highlight local elements to resonate with Singaporean viewers.

If you’re in real estate, for example, video marketing on Facebook can showcase property walkthroughs or testimonials. Facebook Watch ads are just another layer to boost visibility and connect with your audience.

18. Video Ads in News Feed

Facebook's News Feed is prime real estate for video ads. Why? Because it's where people spend most of their time scrolling, liking, and commenting. Video ads here feel natural, blending right into the content users already enjoy.

Why Use News Feed Video Ads?

• They autoplay, grabbing attention without users needing to click.

• Perfect for showcasing products, services, or even quick tutorials.

• Easily optimized for mobile and desktop viewers.

Tips for Success

1. Keep it short—under 15 seconds works best.

2. Add captions since many users watch without sound.

3. Use eye-catching visuals in the first 3 seconds.

News Feed video ads are all about being quick, engaging, and to the point. Get creative, but don’t overcomplicate it. Simple works.

For businesses looking to optimize the shopping experience, News Feed video ads can drive conversions while keeping the user experience seamless.

19. Sponsored Ads

Sponsored Ads on Facebook are like the VIP tickets of the advertising world. They’re designed to get your brand in front of the right people, even if they’re not following your page. This makes them a solid choice for brands looking to expand their reach quickly.

Why Choose Sponsored Ads?

Here’s why they’re worth considering:

• Targeted Reach: These ads let you zero in on specific audiences based on location, interests, and even behavior.

• Boosted Visibility: Unlike regular posts, sponsored ads pop up in users’ feeds, making them hard to miss.

• Customizable Formats: You can use videos, images, or carousels to tell your story.

Tips for Creating Effective Sponsored Ads

To make the most out of sponsored ads, keep these tips in mind:

1. Know Your Audience: Use Facebook’s audience insights to understand who you’re talking to.

2. Keep It Short and Sweet: Attention spans are short, so make your message clear and quick.

3. Use a Strong Call-to-Action (CTA): Whether it’s “Shop Now” or “Learn More,” guide your audience on what to do next.

Sponsored Ads are the perfect way to get noticed without relying on organic reach. They’re like a shortcut to the spotlight.

For more on crafting engaging Facebook video ads in Singapore, check out this guide on effective strategies.

20. Video Ads for Retargeting

Retargeting is like giving your audience a second chance to notice you. Let’s say someone browses your website but doesn’t buy anything. With video ads for retargeting, you can remind them of what they left behind. It’s a gentle nudge that says, “Hey, remember us?”

Why Are Retargeting Ads Effective?

• Keeps your brand fresh in their minds. People are busy, and a quick video can bring them back.

• Targets warm leads. These are folks who already showed interest, so they’re more likely to convert.

• Boosts ROI. You’re not shooting in the dark; you’re focusing on people who are already halfway there.

Tips for Retargeting with Video Ads

1. Highlight the product they viewed. Show them what they were eyeing in your store.

2. Add urgency. Use offers like “Limited Stock” or “Sale Ends Soon” to push them to act.

3. Keep it short. Nobody wants to watch a long ad. Aim for 15-30 seconds tops.

Retargeting Video Ad Formats to Try

Format	Best Use Case
Carousel Video Ads	Show multiple products they viewed.
Stories Ads	Quick, engaging reminders.
Dynamic Video Ads	Automatically tailor the ad to their browsing history.

Retargeting works because it’s personal. It’s like saying, “We noticed you liked this. Want to take another look?”

When it comes to video advertising strategies in Singapore, retargeting is a must-try. It’s smart, efficient, and keeps your brand top of mind without being pushy. Perfect for brands looking to make the most of their ad spend.

21. User-Generated Content Ads

User-Generated Content Ads (UGC Ads) are all about letting your customers do the talking for you. Nothing beats real people sharing their honest experiences with your brand. These ads are built around content created by your actual users—think reviews, unboxing videos, or even simple shoutouts on social media.

Why UGC Ads Work

• They feel super authentic. People trust other people more than polished company videos.

• They’re cost-effective. You don’t need a big production budget—your customers are the stars!

• They build community. When people see others engaging with your brand, it sparks curiosity and trust.

How to Get Started with UGC Ads

1. Ask your customers to share their stories. A quick social media post or an email request can work wonders.

2. Incentivize participation. Offer discounts, freebies, or shoutouts to encourage people to create content.

3. Pick the best content and turn it into an ad. Make sure to get permission before using it.

Brands that embrace UGC Ads often find they connect better with their audience. Why? Because it’s real, relatable, and refreshingly honest.

22. Influencer Collaboration Ads

When it comes to connecting with audiences in Singapore, influencer collaboration ads are a game-changer. These ads combine the reach of influencers with the power of video, creating a combo that’s hard to ignore. People trust influencers—they feel like friends, not marketers. That’s why their endorsements can feel so genuine and impactful.

Why They Work

• Influencers already have a loyal following, so your brand gets instant credibility.

• Their content feels organic, blending seamlessly into their usual posts.

• They know how to speak to their audience in a way that grabs attention.

Tips for Success

1. Pick an influencer who aligns with your brand values. If your product is eco-friendly, go for someone who’s vocal about sustainability.

2. Clearly outline what you want in the ad, but let the influencer bring their personality to it.

3. Track the performance—views, clicks, and engagement—to see what’s working.

Influencer collaboration ads are like word-of-mouth on steroids. They let you tap into trust that’s already built, which is priceless in today’s ad-heavy world.

So, if you’re looking to make a big splash, teaming up with influencers for video ads might just be your best move.

23. Product Launch Ads

Product launch ads are like your brand's grand debut party, but on Facebook. They’re designed to create buzz, grab attention, and get people talking about your newest offering. Think of it as rolling out the red carpet for your product.

Why Use Product Launch Ads?

• They generate excitement and curiosity about your product.

• Perfect for showcasing what makes your product unique.

• Help reach a wide audience quickly, especially when paired with Facebook’s targeting tools.

Tips for Creating Effective Product Launch Ads

1. Use a teaser video: Show just enough to intrigue viewers without giving everything away.

2. Highlight key features: Focus on what sets your product apart.

3. Add a call-to-action (CTA): Encourage viewers to pre-order, sign up, or learn more.

A well-crafted product launch ad can be the difference between a product that blends in and one that stands out.

For brands in Singapore, understanding the importance of engaging content tailored to the local audience can make these ads even more impactful. Whether it’s a sleek gadget or a trendy fashion line, make your launch unforgettable.

24. Testimonial Ads

Testimonial Ads are like little nuggets of trust that brands can share with their audience. They’re all about using real experiences from real people to show why a product or service is worth it. People trust other people’s stories more than a brand’s sales pitch, and that’s where these ads shine.

Why Testimonial Ads Work

• They build credibility by showcasing real customer experiences.

• They tap into emotions, making the ad feel more relatable.

• They can highlight specific pain points and solutions in a natural way.

Tips for Creating Great Testimonial Ads

1. Keep it authentic – don’t script every word. Let the customer’s voice shine.

2. Focus on specific results or benefits – vague praise won’t cut it.

3. Use high-quality visuals and audio – bad production can ruin even the best story.

A great testimonial ad feels like a friend sharing their honest opinion, not a company shouting for attention.

Example Table: Testimonial Ad Formats

Format	Best Used For	Example Content
Video Clips	Emotional connections	"This product changed my life!"
Text + Images	Quick and simple testimonials	"I saved 50% on my bills."
Before & After	Showcasing transformations	"Here’s what it looked like before… and now!"

For Singapore brands, incorporating effective branding strategies into testimonial ads can make a huge difference. By pairing these ads with the right Facebook video formats, companies can really connect with their audience and stand out in a crowded market.

25. Educational Video Ads and more

Educational video ads are like that friendly teacher who makes learning fun. They’re great for grabbing attention while also sharing something useful. For businesses, it’s a golden chance to create effective video content that not only promotes but informs.

Why Educational Video Ads Work

• People love learning something new, especially if it’s quick and easy.

• They position your brand as helpful and knowledgeable.

• They’re perfect for industries like fitness, tech, or even cooking.

Tips for Creating Educational Video Ads

1. Keep it short and to the point—no one wants a lecture.

2. Use visuals and animations to make complex ideas easier to understand.

3. Always end with a call-to-action, like visiting your website for more tips.

Educational video ads are a win-win. You teach your audience something cool, and they remember your brand for it. That’s effective video content for businesses done right!

Educational video ads are a great way to share knowledge and engage viewers. They can make learning fun and interesting, helping people understand complex topics easily. If you're looking to create impactful video ads that educate and inspire, visit our website for more information!