Best branding video examples from Singapore companies

1. Singapore Airlines: The Future of Travel

Singapore Airlines, or SIA as many call it, has always been known for its top-notch service and innovation. When it comes to branding, they really know how to make an impact. Their videos aren't just ads; they're like mini-movies that tell a story. They focus on the experience of flying, not just getting from point A to point B. It's all about making you feel something.

SIA's branding videos often highlight the luxury and comfort that passengers can expect. They show off the comfy seats, the fancy meals, and the friendly staff. But more than that, they try to connect with viewers on an emotional level. They want you to associate Singapore Airlines with positive feelings like excitement, relaxation, and even a sense of adventure. They want you to think of them when you're planning your next trip.

Here are a few things that make their videos stand out:

High production quality: Everything looks polished and professional. They clearly invest in good equipment and talented people.
Focus on storytelling: They don't just show planes taking off and landing. They create narratives that draw you in.
Emotional connection: They try to tap into your feelings about travel and adventure.

SIA's approach to branding is about more than just selling tickets. It's about building a relationship with their customers. They want you to feel like you're part of the SIA family. And that's a pretty smart way to do business.

They also do a great job of showcasing Singapore itself. The videos often feature beautiful shots of the city and its landmarks. This helps to reinforce the idea that SIA is a proud Singaporean brand and a symbol of the country's success. It's a win-win situation for both the airline and the nation.

Here's a quick look at some of the things they emphasize:

Innovation: Always looking for new ways to improve the flying experience.
Customer service: Going above and beyond to meet the needs of passengers.
Global reach: Connecting Singapore to the rest of the world.

SIA's branding videos are a great example of how to use video to create a strong brand identity. They're not just selling flights; they're selling an experience. And that's what makes them so effective.

2. DBS Bank: Live More, Bank Less

DBS Bank's "Live More, Bank Less" campaign is pretty well-known in Singapore. It's all about showing how DBS helps people manage their finances so they can focus on enjoying life. It's not just about banking; it's about enabling experiences. The campaign aims to connect with customers on a personal level, highlighting how DBS supports their lifestyle goals.

Think about it – banking can be a real drag. This campaign tries to flip that around, making it seem like DBS is your partner in crime for living your best life. It's a smart move, especially in a market where everyone's bombarded with financial jargon and complicated products. DBS keeps it simple and relatable.

Here's what makes it stand out:

Focus on lifestyle: The campaign showcases real people and their passions, showing how DBS helps them achieve their dreams.
Simple messaging: The message is clear and easy to understand: DBS helps you manage your money so you can live more.
Emotional connection: By focusing on experiences and aspirations, DBS creates an emotional connection with its audience.

The "Live More, Bank Less" campaign is a great example of how a financial institution can use branding to connect with customers on a deeper level. It's not just about the products and services; it's about the values and aspirations that the brand represents. It's a reminder that banking should be about enabling life, not complicating it.

Video marketing is a great way to get your brand out there, and DBS does it well.

3. Grab: Grab Your Ride

Grab, everyone knows them, right? They're like, the ride-hailing app in Southeast Asia. But they're more than just rides now; they do food delivery, grocery shopping, and even financial services. It's wild how much they've expanded. Their branding videos usually focus on how they make life easier for people.

Grab's marketing is all about convenience and reliability. They want you to think of them as the go-to app for anything you need, anytime, anywhere. It's a pretty smart strategy, and it seems to be working for them. They've become a household name, and that's not easy to do in such a competitive market. If you're looking for a branding video agency that can help you achieve similar results, it's worth studying what Grab does.

Grab's success comes from understanding the local market and adapting their services to meet the specific needs of people in Southeast Asia. They're not just copying what other companies are doing; they're creating their own path and building a brand that resonates with the people they serve.

Here are some things that make Grab's branding videos effective:

They often feature real people and their stories.
They highlight the convenience and ease of using the app.
They focus on the positive impact Grab has on people's lives.

4. Singtel: The Future is Exciting

Singtel's branding videos often focus on innovation and connectivity, showcasing how they're shaping the future of communication. They aim to position themselves as more than just a telco, but as a key player in Singapore's digital transformation. It's all about showing they're forward-thinking and ready for what's next.

Singtel wants you to know they're at the forefront of technology.

They often highlight:

New technologies they're implementing.
How they're improving connectivity for Singaporeans.
Their role in supporting local businesses with digital solutions.

Singtel's branding strategy seems to revolve around the idea that they're not just providing a service, but building a better future for everyone. They want to be seen as an integral part of Singapore's progress, and their videos reflect that ambition. It's a pretty smart way to stay relevant in a rapidly changing world.

They also use storytelling to connect with their audience on an emotional level.

5. Razer: For Gamers, By Gamers

Razer really gets its audience. They've built their entire brand around the gaming community, and their branding videos totally reflect that. It's not just about showing off cool products; it's about celebrating the gaming lifestyle. They understand what gamers care about, and they speak directly to those interests.

Razer's videos often feature professional gamers, esports events, and cutting-edge technology. This helps them connect with their target audience on a deeper level. They're not just selling products; they're selling a dream, a community, and a way of life.

They also do a great job of using humor and personality in their videos. It's not all serious tech talk; they know how to have fun and keep things engaging. This makes their brand more relatable and approachable, which is super important in the gaming world.

Razer's success comes from truly understanding their audience. They don't just market to gamers; they are gamers. This authenticity shines through in their branding videos, making them a powerful tool for building brand loyalty and driving sales. They've created a strong brand identity that resonates with their core demographic.

Here are a few things Razer does well in their branding videos:

Showcase product features in action.
Highlight the gaming community.
Use humor and personality.

6. NTUC FairPrice: FairPrice for All

NTUC FairPrice, a household name in Singapore, really tries to live up to its slogan, "FairPrice for All." It's not just about groceries; it's about being a part of the community. They've been around for a while, and you can tell they're trying to keep up with the times while still holding onto their core values.

FairPrice's branding videos often highlight their commitment to affordability and accessibility for everyone in Singapore. They show real people, talk about real issues, and try to connect on a personal level. It's less about flashy ads and more about building trust. They want you to know they're there for you, whether you're a student on a budget or a family trying to make ends meet.

Here are a few things that make their branding stand out:

Focus on community: They often feature local stories and initiatives.
Emphasis on value: They highlight promotions and affordable options.
Authentic storytelling: They use real people and relatable situations.

FairPrice's approach is pretty straightforward. They aim to show that they understand the needs of everyday Singaporeans and are working to meet those needs. It's about being reliable and consistent, not just making a quick sale. They want to be seen as a partner in the community, not just a supermarket.

They also do a good job of showing how they're adapting to changing times. Whether it's through online shopping or sustainable practices, they're trying to stay relevant and meet the evolving needs of their customers. It's a balancing act between tradition and innovation, and they seem to be handling it pretty well. If you're looking to create effective Facebook video ad formats, FairPrice's approach offers some solid lessons.

7. Marina Bay Sands: Experience the Extraordinary

Marina Bay Sands, it's not just a hotel; it's a whole experience. Their branding videos really try to capture that feeling of luxury and excitement. They want you to think of it as more than just a place to stay, but as a destination in itself. It's all about creating memories, you know?

They focus on showing off the iconic infinity pool, the amazing views, and all the different things you can do there, from shopping to dining to catching a show. It's like they're saying, "Come here and live your best life!"

Here are some things they highlight in their videos:

The stunning architecture
The world-class entertainment
The diverse culinary experiences

They really push the idea of Marina Bay Sands as a place where anything is possible. It's a pretty effective strategy, honestly. It makes you want to book a trip and see it all for yourself.

Marina Bay Sands' branding videos aim to position the resort as a premier destination, showcasing its unique blend of luxury, entertainment, and breathtaking views. The goal is to create a sense of aspiration and exclusivity, enticing viewers to experience the extraordinary for themselves.

And let's be real, who wouldn't want to experience that luxury experience?

8. Tiger Beer: Unleash the Tiger

Tiger Beer, a Singaporean staple, has some pretty cool branding videos. They usually focus on the 'Unleash the Tiger' theme, which is all about encouraging people to go after their dreams and be bold. It's a pretty straightforward message, but it works. The brand aims to connect with consumers on an emotional level, inspiring them to pursue their passions.

Tiger Beer's marketing often highlights local stories and celebrates the spirit of Singapore. It's not just about selling beer; it's about selling a lifestyle and a feeling. They want you to associate their brand with being confident and going for what you want. If you're looking for a corporate video production company to help you tell your story, there are many options available in Singapore.

Tiger Beer's branding strategy is about more than just selling beer; it's about selling a lifestyle and a feeling. They want you to associate their brand with being confident and going for what you want. It's a clever way to build brand loyalty and stand out in a crowded market.

Here are some common themes in Tiger Beer's branding videos:

Celebrating local talent and stories
Encouraging people to pursue their passions
Highlighting the spirit of Singapore

9. Changi Airport: The Jewel of Singapore

Changi Airport, man, it's not just an airport; it's like a destination in itself. They've really nailed the whole branding thing. It's all about that 'Jewel' experience, making travel feel less like a chore and more like a treat.

They focus on a few key things:

Making it super convenient for travelers.
Offering a ton of entertainment and shopping options.
Highlighting the unique architecture and design.

Changi's branding is all about creating a positive and memorable experience. They want people to associate the airport with efficiency, luxury, and innovation. It's more than just a place to catch a flight; it's a place to enjoy your time.

They've got a whole bunch of awards to back it up, too. It's consistently ranked as one of the best airports in the world. It's a testament to their commitment to quality and customer satisfaction. Businesses in Singapore making branding videos can learn a lot from Changi's success.

10. OCBC Bank: We Are Here to Help

OCBC Bank, one of the biggest banks in Singapore, really tries to show they're there for their customers. It's not just about the money; it's about building trust and being a reliable partner. Their branding videos often highlight real-life stories and focus on how they help people achieve their goals. It's a pretty smart way to connect with the audience on a more personal level.

They've got a few different approaches, but the main thing is showing they care. It's not just about profits; it's about people. They want you to know that OCBC is reliable and has your back.

OCBC's branding strategy often involves showcasing their commitment to the community and their customers' well-being. This approach helps them build a strong reputation and foster long-term relationships.

Here are some things they usually focus on:

Customer testimonials: Real people sharing their experiences.
Community involvement: Showing how they give back.
Financial literacy: Helping people understand money better.

11. SIA Engineering Company: Engineering Excellence

SIA Engineering Company (SIAEC) might not be the first name that pops into your head when you think of branding videos, but they've got some solid ones out there. They're all about showing off their, well, engineering excellence. It's not flashy, but it gets the point across.

They focus on the technical side of things, highlighting their maintenance, repair, and overhaul (MRO) services. Think less about emotional storytelling and more about detailed shots of aircraft engines and skilled technicians at work. It's a different approach, but it works for their target audience.

SIAEC's videos often emphasize:

Their commitment to safety and quality.
Their advanced technological capabilities.
Their experienced and highly trained workforce.

SIAEC's branding strategy is pretty straightforward: show, don't tell. They let their work speak for itself, focusing on the precision and expertise that goes into keeping aircraft in top condition. It's a no-nonsense approach that resonates with airlines and other industry players looking for reliable MRO services. If you're looking to create a company introduction video, you can learn from their approach.

They also use data to back up their claims. For example, they might include stats like:

Metric	Value
Aircraft Maintenance	1000+
Engine Overhauls	500+
Component Repairs	10,000+

12. ComfortDelGro: Your Ride, Your Way

ComfortDelGro, you know, the folks behind a bunch of taxis and public transport options in Singapore, has some interesting branding videos. They're not always flashy, but they get the message across. It's all about convenience and reliability, which is what people want when they're trying to get from point A to point B.

Their branding focuses on being a dependable part of everyday life for Singaporeans. It's not just about taxis; it's about buses, trains, and even car rentals. They try to show that they're there for you, no matter how you choose to travel.

They've been around for a while, so they have a lot of history to draw on. It's cool to see how they've adapted over the years to keep up with changing times and new technologies. For example, they've really pushed their app lately, making it easier to book rides and manage your transport needs. If you're looking to boost your TikTok video marketing, you can learn a thing or two from ComfortDelGro's approach to branding.

ComfortDelGro's branding strategy seems to revolve around building trust and familiarity. They aim to be seen as a reliable and accessible transport provider, integrating themselves into the daily routines of Singaporeans. This approach helps them maintain a strong presence in a competitive market.

Here are some things they seem to focus on:

Highlighting their wide range of services.
Emphasizing safety and reliability.
Showcasing their commitment to innovation.

13. Keppel Corporation: Transforming the Future

Keppel Corporation, a big name in Singapore, isn't just sitting still. They're all about changing things up and getting ready for what's next. They're focused on providing solutions for a growing world, especially in areas like energy, urbanization, and connectivity.

Think of them as future-builders. They're not just doing business; they're trying to make a real difference. They're involved in a lot of different projects, all aimed at making life better and more sustainable. If you're looking to create personal branding videos, think about how Keppel tells their story – it's all about the future and making a positive impact.

Here's what they're up to:

Developing sustainable energy solutions
Creating smart and connected urban spaces
Building infrastructure for the future

Keppel's approach is about more than just making money. It's about creating long-term value for everyone involved. They're thinking about the planet, the people, and the future, all at the same time.

14. Singapore Tourism Board: Passion Made Possible

The Singapore Tourism Board's (STB) "Passion Made Possible" campaign is all about showcasing Singapore as more than just a stopover. It's trying to paint a picture of a place where passions can be pursued and realized. It's a pretty cool idea, really. Instead of just showing off the usual tourist spots, they focus on the people and their stories.

The campaign highlights locals who are passionate about what they do, whether it's in food, art, sports, or business. It's like saying, "Hey, come to Singapore, and find your own passion!"

Here's what makes it stand out:

It's authentic: The stories are real, featuring actual Singaporeans.
It's relatable: Anyone can connect with the idea of pursuing their passion.
It's aspirational: It makes you want to visit and maybe even find your own thing.

The campaign aims to position Singapore as a vibrant destination where visitors can connect with their interests and passions. It's a shift from simply promoting attractions to fostering a deeper, more personal connection with the country.

It's a smart move, because let's be honest, everyone loves a good story. And when those stories are tied to a place, it makes you want to experience it for yourself. If you're looking for video ad creatives for Facebook marketing in Singapore, remember that storytelling is key!

15. Lazada: Shop the World

Lazada's branding videos often focus on the ease and variety of shopping on their platform. They aim to show how Lazada connects shoppers to a world of products, right at their fingertips. It's all about convenience and choice.

Lazada wants you to know they've got everything you need.

Think about it: you can find anything from electronics to fashion to groceries. The videos usually highlight deals, new arrivals, and the overall shopping experience. They want to make it seem like shopping with them is fun and easy.

Here are some things Lazada's branding videos might emphasize:

Wide product selection
Easy-to-use app
Fast delivery
Secure payment options

Lazada's branding strategy seems to be about making online shopping as accessible and appealing as possible. They want to be the go-to platform for all your shopping needs, no matter where you are.

To make their videos more effective, Lazada could focus on:

Showcasing real customer stories to build trust.
Highlighting the unique benefits of shopping on Lazada compared to other platforms.
Using humor and relatable situations to connect with viewers.

Ultimately, Lazada wants to be seen as more than just an online store. They want to be a part of your everyday life, making shopping easier and more enjoyable. They want to be your go-to online store for everything.

16. CapitaLand: Building Better Lives

CapitaLand, a big name in real estate, isn't just about constructing buildings; it's about shaping communities and improving lives. They're involved in everything from residential properties to commercial spaces, and even integrated developments. It's interesting to see how they approach branding, focusing on the impact they have on people's daily routines.

CapitaLand's branding videos often highlight the human element. They show how their developments create spaces where people can live, work, and play. It's not just about the bricks and mortar; it's about the experiences and connections that happen within those spaces. They really try to show how they're building better lives for the people who use their properties.

CapitaLand's approach to branding is pretty smart. They focus on the end-user and how their developments contribute to a better quality of life. This helps them connect with their audience on a more personal level, making their brand more relatable and trustworthy.

Here's a quick look at some of the things they focus on in their branding:

Sustainability: They often showcase their green initiatives and commitment to environmental responsibility.
Community: They highlight how their developments foster a sense of community and belonging.
Innovation: They demonstrate how they're using technology and innovative design to create better spaces.

CapitaLand's branding videos are a good example of how a real estate company can connect with its audience by focusing on the human element and the positive impact it has on people's lives.

17. Singapore Post: Delivering Your World

Singapore Post, or SingPost as many call it, has been around for a long time. It's more than just letters these days; they're trying to keep up with the times. They've been working on showing how they're not just about traditional mail anymore. Let's see how they do it.

SingPost's branding videos often focus on reliability and connecting people. They want you to think of them as a modern logistics company, not just the place you go to mail a birthday card. It's a tough job, but someone's gotta do it.

Here are some things they might highlight in their videos:

Their commitment to innovation in logistics.
Their wide range of services, from e-commerce deliveries to financial services.
Their efforts to be sustainable and eco-friendly.

SingPost aims to show that they are adapting to the digital age and are a key player in Singapore's economy. They want to be seen as a forward-thinking company that is essential for both businesses and individuals. It's all about staying relevant in a fast-changing world.

They also try to show how they're making life easier for people. For example, they might show how their e-commerce delivery services help small businesses reach more customers. Or how their financial services make it easier for people to manage their money. It's all about showing that they're more than just a post office.

18. Wilmar International: Feeding the Future

Wilmar International is a big name in agriculture. They're all about making sure the world has enough food. Their branding video focuses on their commitment to sustainable practices and innovation. It's not just about growing food; it's about doing it responsibly.

Wilmar's video highlights their efforts to improve farming techniques and reduce environmental impact. They want to show they're thinking long-term.

Wilmar's approach is pretty straightforward. They aim to show that they're not just a company focused on profits. They also care about the planet and the people who depend on agriculture for their livelihoods. It's a message that resonates with a lot of people these days.

Here are some things they focus on:

Sustainable palm oil production
Supporting local farmers
Reducing deforestation

19. ST Engineering: Engineering a Better Tomorrow

ST Engineering, a big name in Singapore, makes videos that show off their work in different fields. They're all about using tech to make things better for everyone. Their branding videos often highlight innovation and sustainability.

They focus on:

Aerospace solutions
Smart city projects
Defense technology

ST Engineering's videos aim to show how they're not just building things, but also building a better future. They want people to see them as a company that cares about making a positive impact.

Their videos often feature real-world examples of their projects, showing how they're helping to solve problems and improve lives. For example, they might show how their aerospace technologies are making air travel safer and more efficient. Or how their smart city solutions are helping to create more livable and sustainable urban environments.

They also use their videos to attract talent, showing potential employees that they're a company that's working on cutting-edge projects and making a real difference in the world. It's a smart move, because who wouldn't want to work for a company that's trying to make the world a better place?

20. BreadTalk: The Art of Bread

BreadTalk, that bakery chain you see everywhere in Singapore? They've got some pretty interesting branding videos. It's not just about showing off their bread; it's about telling a story. They aim to highlight the craftsmanship and innovation that goes into their products. It's all about making you feel like you're experiencing something special when you grab one of their buns.

BreadTalk's branding focuses on the artistry and passion behind their baking.

They often use videos to showcase:

The process of creating their signature breads.
The inspiration behind new flavors and products.
The dedication of their bakers and staff.

BreadTalk's videos often emphasize the brand's commitment to quality and innovation. They want you to see that it's not just about making bread, it's about creating an experience. They want to connect with customers on an emotional level, making them feel like they're part of the BreadTalk family. It's a smart way to build brand loyalty and stand out in a crowded market.

They also highlight their international presence and the awards they've won, reinforcing their reputation as a global brand. It's a pretty effective strategy for company culture videos and branding.

21. Sats: Connecting Lives, Enriching Journeys

Sats, you know, the folks at the airport? They're not just about baggage handling and stuff. They've really made a name for themselves by focusing on making travel better for everyone. Their branding videos often highlight how they connect people and cultures, making every journey a little more special.

They've got a pretty big reach, and it's cool to see how they use video to show what they do. It's more than just logistics; it's about making a difference in people's lives. If you're looking to boost your brand, consider using corporate videos to show your company's values.

Sats aims to create experiences that go beyond the typical travel hassles. They want to show how they're making a positive impact, whether it's through better food, smoother processes, or just a friendly face along the way.

Here's a bit of what they focus on:

Food solutions: They make sure you get tasty meals on your flights.
Gateway services: They handle everything from check-in to baggage.
Technology: They're always looking for ways to make things more efficient.

22. Olam International: Reimagining Global Agriculture

Olam International is all about changing how we think about agriculture on a global scale. They're not just growing and selling stuff; they're trying to make the whole system better, more sustainable, and more efficient. It's a pretty big task, but they seem to be up for the challenge.

They're involved in a ton of different agricultural products, from nuts and spices to grains and coffee. Basically, if it comes from a farm, there's a good chance Olam has something to do with it. They operate in many countries, working directly with farmers and communities to improve practices and livelihoods. It's not just about profits; it's about making a positive impact.

Olam's approach involves a lot of innovation and technology. They're using data and analytics to optimize farming practices, reduce waste, and improve supply chains. It's all about making agriculture smarter and more sustainable for the long haul.

Here are some things they focus on:

Sustainability: Reducing environmental impact and promoting responsible farming.
Traceability: Knowing where products come from and how they're made.
Community Development: Supporting the farmers and communities they work with.

23. YTL Corporation: Building a Better Future

YTL Corporation, a Malaysian conglomerate with a significant presence in Singapore, showcases its commitment to progress through its branding videos. They often highlight infrastructure projects and sustainable initiatives. It's all about showing how they're not just building structures, but also a better tomorrow. Let's take a look.

They're pretty diverse, with interests spanning construction, power generation, hotels, and more. This means their branding videos can cover a lot of ground, from showcasing fancy resorts to explaining complex engineering feats. It's a mixed bag, but the underlying theme is always about growth and innovation. Their videos aim to show that they're forward-thinking and dedicated to making a positive impact.

Here's what they usually focus on:

Showcasing their latest projects, like new resorts or infrastructure developments.
Highlighting their commitment to sustainability and green initiatives.
Featuring testimonials from satisfied clients and partners.

YTL's branding strategy seems to revolve around demonstrating their capabilities and vision for the future. They want to be seen as a reliable partner and a force for positive change in the region. It's a long-term game, and they're playing it well.

They also like to use data to back up their claims. For example, they might show how their power plants are more efficient than older models, or how their construction projects are completed on time and within budget. This helps to build trust and credibility with potential investors and partners. Understanding the nuances of corporate branding is key for companies like YTL.

Here's a quick look at some of their key areas:

Sector	Focus
Construction	Building infrastructure and developments
Power Generation	Sustainable and efficient energy solutions
Hospitality	Luxury resorts and hotels

24. Singapore Airlines Cargo: The World Awaits

Singapore Airlines Cargo, or SIA Cargo, is all about moving stuff around the globe. They don't just carry packages; they're about connecting businesses and people across continents. It's a big operation, and they've been doing it for quite a while.

SIA Cargo focuses on getting goods where they need to be, quickly and safely. They handle everything from everyday items to specialized cargo that needs extra care. Think pharmaceuticals, high-value goods, and even live animals. It's a complex job that requires a lot of coordination and attention to detail.

Here are some things SIA Cargo is known for:

Extensive global network: They fly to many destinations, making it easier to ship goods worldwide.
Specialized handling: They have the expertise to handle delicate or sensitive cargo.
Technology-driven solutions: They use technology to track shipments and manage logistics efficiently.

SIA Cargo plays a vital role in global trade. They ensure that businesses can move their products to markets around the world, supporting economic growth and connecting communities. Their commitment to quality and reliability makes them a trusted partner for businesses of all sizes.

They're a key player in the logistics industry, helping businesses expand their reach and improve brand visibility. It's more than just shipping; it's about making the world a little smaller.

25. AIA Singapore: Healthier, Longer, Better Lives and more

AIA Singapore really wants people to live their best lives, and their branding videos show it. They're not just about insurance; they're about helping you achieve a healthier, longer, and better life. It's a pretty broad message, but it seems to work for them.

They focus on real-life stories and try to connect with people on an emotional level. It's less about the fine print and more about the big picture – your well-being. They want you to think of them as a partner in your life journey, not just a company you pay money to every month. It's a smart move, honestly.

They also use a lot of content that is shareable content to get their message across. It's all about making it easy for people to understand and relate to what they're saying.

AIA's approach is all about building trust and showing that they care about more than just profits. They want to be seen as a company that's invested in the community and in helping people live their best lives. It's a feel-good strategy, and it seems to be working for them.

Here's a quick look at what they focus on:

Health and wellness programs
Financial planning for the future
Community involvement and support

AIA Singapore is all about helping people live healthier, longer, and better lives. They focus on wellness and provide support to improve your health. If you want to learn more about how AIA can help you achieve your health goals, visit our website today!